![]() Misspelled – Sometimes it’s just a simple accident on the part of the person signing up.What kinds of risky email addresses does an email validation API help you avoid? When someone is on your site and tries to sign up with a potentially harmful email address, the API rejects that contact. Working in tandem with your email sign-up form, you can install an email validation API.Īn email validation API keeps bad and risky email addresses off of your list from the get-go. Do you have an email sign-up form on your website? That would be an example of an API. What is an Email Validation API?ĪPI stands for Application Programming Interface, and whether you realize it or not, you’re probably using at least one API every day. Regularly cleaning it in bulk is a solution, but you can save time by automating the process and validating new contacts as they subscribe. It adds up: in a year, 23 percent of your database will be obsolete. Of course, email lists degrade every day. In a short period of time, the system identifies and isolates the problematic addresses, so you can remove them. You’d upload your list to a trustworthy email validation platform. Good email list cleaning systems detect and weed out other types of risky contacts as well.įor those with an existing email list, the first step is to use a bulk email verifier. It’s unlikely that they would unsubscribe if they’re no longer using that address. The next time you email that contact, all you can expect is a bounce.īy using an email validation and verification service, you can prevent bounces, but that’s not all. A person signing up for your newsletter may have used a work or college email address. An email validator checks whether an email address is deliverable and safe to use and that keeping it on your list won’t prove detrimental.įor instance, people change their email addresses – some more frequently than others. Let’s see how email validation – and email validation APIs – make a difference in your email marketing performance.Įmail validation is a way to ensure the quality of your email list. Landing in the inbox is not always a definite thing, and that’s why data quality is so vital to getting the results you want. Not only does your content have to stand out, but first, you have to make sure you’re reaching your subscribers. However, with so many emails being sent, you’re always competing for attention. ![]() According to the DMA, for every $1 spent, email marketing has an ROI of $42. So it’s no great surprise that email marketing has surpassed all other types of digital marketing.Īside from the ubiquity of emails, it’s also the marketing method that pays. Last year, almost 300 billion emails were sent and received daily, according to Statista. ![]() Email is, without a doubt, the premier communication method of our time.
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